961 Production (961プロ Kuroi Pro?) is a fictional talent agency, a company specialized in training idols and having appear them in various media. It is directed by Takao Kuroi, and is considered the rival company to 765 Production.
- Takao Kuroi
|THE iDOLM@STER SP|
|THE iDOLM@STER 2|
|THE iDOLM@STER ONE FOR ALL|
|THE iDOLM@STER Stella Stage|
- Company Name : 961 Production Ltd.
- Established : 1st June 1955
- Name of Representative : President-Director Takao Kuroi
- Capital : 961,000,000 Yen
- Address : Tokyo Ota-ku, Yaguchi 2-1-961
- Specializes in the production, management and training of idols.
- Project, production, and casting business in various media like television, radio programs, movie, magazine, and CM that idols perform in, etc.
- Management and practical use of the rights, which include the idol's portrait, signature, nickname and voice for article and service.
- All other business that accompanies the above-mentioned.
- THE iDOLM@STER SP (as a rival company)
- THE iDOLM@STER 2 (as a rival company)
- THE iDOLM@STER SHINY FESTA (as a rival company)
- THE iDOLM@STER ONE FOR ALL (as a rival company)
- THE iDOLM@STER Stella Stage (as a rival company)
- THE iDOLM@STER Break! (as a rival company)
- THE iDOLM@STER Neue Green for Dearly Stars (cameo appearance)
- Taiko no Tatsujin (cameo appearance)
- THE iDOLM@STER 2: The world is all one!! (as a rival company)
- THE iDOLM@STER 2: Nemuri Hime (as a rival company)
- THE iDOLM@STER 2: Colorful Days (as a rival company)
- THE iDOLM@STER (anime) (as a rival company)
- 961 Production has more idol defections from their agency than any other agency.
- This agency has two Idol Dramas in THE iDOLM@STER SP specifically focusing on them: "アイドラ：961プロ秘密ＶＴＲ" and "アイドラ：トラブルウェディング".
- Despite not having playable characters, players can have communication events with their idols.