I (episode)

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Episode 23
Original Title:
Romanized Title: Watashi
Translated Title: I
Airing Date: December 9, 2011
Previous Episode: On Christmas Eve
Next Episode: Dream

I is the twenty third episode of THE iDOLM@STER anime. It originally aired on December 9, 2011.


Haruka is looking forward to a dance rehearsal with everyone for their New Year's concert. However, the girls of 765 Production are too busy due to their schedules to do the rehearsal, which Haruka takes in stride. But when Chihaya leaves for an overseas recording, the idols are still unable to attend their rehearsals for the New Year's concert, slowly making Haruka lonely and depressed as she is unable to practice with her friends. Even worse, "Are We Live!? Sunday" is being canceled to free up the Sunday timeslot for other shows, and Miki is taking her audition for the musical seriously and treats Haruka as a rival. As Haruka feels down on the second day of the musical audition, the Producer arrives with dorayaki to support her and Miki. When the Producer asks Haruka if she has any problem and wants to talk about it, Miki interrupts their talk. As Haruka tries to walk away from the Producer, Haruka almost falls into a hole on stage. The Producer manages to pull her to safety, only to fall into the hole himself. As the Producer is sent to the emergency room, Junjirou, Ritsuko, Kotori, Miki and Haruka wait solemnly and sadly.


  • Program Producer (CV: Tooru Sakurai)
  • Director A (CV: Hiroo Sasaki)
  • Director B (CV: Kunpei Sakamoto)
  • MC A (CV: Yoshimasa Kawata)
  • MC B (CV: Yasuaki Takumi)


Opening Song
Insert Songs
Ending Song
BGMs and Themes


Screenplay Writers
  • Hideki Shirane (白根秀樹)
Storyboard Directors
  • Masunaru Koji (舛成孝二)
  • Masanori Takahashi (高橋正典)
Animation Directors
  • Haruko Iizuka (飯塚晴子)
  • Satoshi Yamaguchi (山口智)
Script Writer
  • Hideki Shirane (白根秀樹)
Ending Storyboard Directors
  • Masunaru Koji (舛成孝二)
Episode Director
  • Masanori Takahashi (高橋正典)
Unit Director for Ending
  • Masanori Takahashi (高橋正典)


  • The designs for the clothes worn by Yukiho Hagiwara, Yayoi Takatsuki, and Hibiki Ganaha were featured in alternate promotional artwork for THE iDOLM@STER SP drawn by Annin Doufu.
  • Advertisements for Yayoi's cooking show, an Azusa Miura based traveling show, Namassuka!? Sunday, and a Shinkan Shoujou show appear.
  • Interestingly, this episode shows that Makoto Kikuchi has a jersey version of "Training Wear", which has never appeared in the games. Additionally, Yayoi is seen wearing her jacket rather than tying it around her waist.
  • A cutout of Chihaya appears when she is absent for recordings of Namassuka!? Sunday. This design was used as an in joke and for promotional material.
  • The award Yayoi won appears to reference the arm wrestling matches Mayako Nigo won during live events related to THE iDOLM@STER.
  • Due to her alternate persona of "Harukakka", some fans theorized that Haruka Amami managed to trick the Producer into falling into the stage hole. Members of the online community actually compiled physics calculations to prove this theory.