Shin Sato

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Shin Sato
Shin SS.png
Character data
Name: 佐藤心 (Sato Shin)
Voice actor: 花守ゆみり (Hanamori Yumiri)
Age: 26
Height: 166 cm
Weight: (Dieting)
Birthday: July 22nd
Blood type: AB
Three sizes: Good-Small-Good♪
Handedness: Right
Hobbies: Dressing up, Making Outfits
Horoscope: Cancer
Hometown: Nagano
Card Type: Passion
Image Color:     
Shin signature SS.png

Shin Sato (佐藤心 Sato Shin?) is an idol available in THE iDOLM@STER: Cinderella Girls. Her basic card is Rare and it can be obtained at the Nagano Boss Area. She received a set of Rare cards, an event Rare+, and four sets of S Rare cards with the titles "Heart Model", "Angel Heart", and "Heartful Marriage". She is voiced by Yumiri Hanamori (花守ゆみり Hanamori Yumiri).


Annual Rankings

Event Prelim Rank Final Rank
1st Anniversary Election Not a candidate Not a candidate
2nd Anniversary Election Not a candidate Not a candidate
3rd Anniversary Election Unranked Unranked
Voice Idol Audition Unranked 46
4th Anniversary Election Unranked Unranked
5th Anniversary Election Unranked 9
6th Anniversary Election Unranked Unranked

Character Description

Shin is a quirky girl with a cute personality who likes making her own idol costumes. Her surname means "sugar", while her given name is written with the character for "heart", and she loves to point out her cuteness and sweetness. She also enjoys being called "Sweetie". She uses sugar and hearts as a stage gimmick, and goes as far as throwing hearts at members of her audience in two of her cards. Shin is 26 years old, but looks like a teenager. This is mostly explained because her cute idol outfits make her look younger. While her outfits are indeed cute and always are largely pink, if you look closer you can notice some details are actually held together with tape, due to financial constraints she implied herself.

All her quirky and cheery attitude was a facade she thought up herself, due to her dream to become an idol seemed lost as her age kept growing. She implied at one occasion that should she erase her "sweetie" personality, all that would be left is "bitterness", possibly referring to her real outlook on the world and her life as a whole. She was prepared to do whatever it takes, even if she had to cajole an executive within the industry with a "sweetie attack" or to live a lie, if it could bring her closer to becoming an idol. Her desperation to achieve her dream made her always overdo things in her jobs, which caused her to be fired a number of times. This established her as one of the few idols with a rather grim backstory.

In the tie in Cinderella Girls Theater skits, Shin is introduced by Kiyora Yanagi. She likes Kirari Moroboshi, saying that her advice makes her feel sentimental as she gets older. When she goes to an arcade with the Producer, she gets him to play a co-op mode of the game. She thinks the two of them standing together and working together to the same goal is sweet. When he leaves to take a phone call, she is forced to play the game by herself and does surprisingly well. She views her fellow unit member Nana Abe as her 'senpai'. It is currently unknown whether she sees Nana as a senpai in regards of living a made-up life, as an ex-underground idol, or as a literal senpai of an almamater, the latter further incriminating Nana's credibility as an eternal 17 years old alien. It could simply mean Nana is an idol for longer than Shin, however.


"Hiiiii~♪ I'll make your heart feel sugar-sugar sweet☆ Sugar Heart, Shin Sato here☆! ...Ah, that's weird... I don't hear your response! One more time... I'll make your heart- Huh? 'That's enough'? Huh?"

Basic Quotes

Affection Up Comment: "Eek, asking about my age is off-limits! Want some sweetened condensed milk?"

Affection Max Out Comment: "Hey, Heart is just a first-year idol, so I'd reaaaaaally love for you to produce me more☆ Until I'm super popular, I'm gonna rely on you☆ Age is just a number☆"

Leader Comment: "Sweetie♪"

Greeting: "My heart is suuuuper sweet♪"

Greeting: "Call me Sugar Heart, 'kay? Say it☆"

Greeting: "My name has the kanji for heart, so Heart's my name!"

Greeting: "I totally love making and wearing cute clothes♪ This dress is handmade too... N-No, it's not that I'm poor☆"

Greeting: "Producer, say it with Heart... One, two, sweetie! Ehe♪"

Work Complete: "Heart isn't a disappointing child! Jeez, hm-hmmph!"

Work Complete: "Ah, it's over... Oh, what is it☆"

Work Complete: "Sugar-sugar☆ Heart beam☆"

Work Complete: "Even if we fail~ we keep going☆"

Work Complete: "Make Heart even cuter and cuuuuuter, okay, Producer☆"

After Training

Profile Comment

"Everyone, you've waited, and she's finally here☆ The sugar-sweet idol, Sugar Heart is here♪ I'm gonna give everyone a happy heart☆ Noooo, I'm tearing these off to throw, okay? Ah, don't get hit~♪"


Affection Up Comment: "Here comes Producer's heart☆ Eh, don't tell me you don't want to throw one☆"

Affection Max Out Comment: "Producer, you and I can overcome the harsh world of showbiz☆ To that end, Heart'll do anything☆ Like less legal stuff, mmkay?☆"

Leader Comment: "Physical Heart attack~☆"

Greeting: "I wanna love e-very-one♪"

Greeting: "My heart is suuuuper sweet♪"

Greeting: "Call me Sugar Heart, 'kay? Say it☆"

Greeting: "Sweetie is my magic word♪ Sweetie♪ Repeat after me♪ Sweetie♪"

Greeting: "Producer, you can't escape Heart's heart☆ Wanna go?"

Work Complete: "Haaaaah, being an idol is super-duper-fun! I don't wanna stop☆"

Work Complete: "Sugar-sugar☆ Heart beam☆"

Work Complete: "Even if we fail~ we keep going☆"

Work Complete: "Heart's bursting with energy!"

Work Complete: "Heart will make everyone fall in love! Even Producer☆"

Song Discography

Image Songs

Recorded Solo Songs

Recorded Group Songs


Character Gallery


THE iDOLM@STER Cinderella Girls: Starlight Stage Cards