Shin Sato

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Shin Sato
Shin SS.png
iM@S CG Character Data
Name: 佐藤心 (Sato Shin)
Voice actor: 花守ゆみり (Hanamori Yumiri)
Age: 26
Height: 166 cm
Weight: (Dieting)
Birthday: July 22nd
Blood type: AB
Three sizes: Good-Small-Good♪
Handedness: Right
Hobbies: Dressing up, Making Outfits
Horoscope: Cancer
Hometown: Nagano
Card Type: Passion icon.png
Image Color:     
Shin signature SS.png

Shin Sato (佐藤心 Sato Shin) is one of the idols available in THE iDOLM@STER: Cinderella Girls and THE iDOLM@STER Cinderella Girls: Starlight Stage. She is voiced by Yumiri Hanamori (花守ゆみり Hanamori Yumiri).


Annual Rankings

Event Prelim Rank Final Rank
1st Anniversary Election Not a candidate Not a candidate
2nd Anniversary Election Not a candidate Not a candidate
3rd Anniversary Election Unranked Unranked
Voice Idol Audition Unranked 46
4th Anniversary Election Unranked Unranked
5th Anniversary Election Unranked 9
6th Anniversary Election Unranked Unranked
7th Anniversary Election Unranked 22
8th Anniversary Election Unranked 22
9th Anniversary Election Not applicable 14


"Hiiiii~♪ I'll make your heart feel sugar-sugar sweet☆ Sugar Heart, Shin Sato here☆! ...Ah, that's weird... I don't hear your response! One more time... I'll make your heart- Huh? 'That's enough'? Huh?"

Character Description

Shin is a quirky girl with a cute personality who likes making her own idol costumes. Her surname has the same reading as "sugar" (砂糖), while her given name is written with the character for "heart", and she loves to point out her cuteness and sweetness. She also enjoys being called "Sweetie". She uses sugar and hearts as a stage gimmick and goes as far as throwing hearts at members of her audience in two of her cards. Shin is 26 years old but she claims to looks like a teenager. She attempts to explain this because she wants her cute idol outfits make her look younger. However, others will disagree with her and say she looks her own age. While her outfits are indeed cute and always are largely pink, if you look closer you can notice some details are actually held together with tape, due to financial constraints she implied herself.

All her quirky and cheery attitude was a facade she thought up herself, due to her dream to become an idol seemed lost as her age kept growing. She implied at one occasion that should she erase her "sweetie" personality, all that would be left is "bitterness", possibly referring to her real outlook on the world and her life as a whole. She was prepared to do whatever it takes, even if she had to cajole an executive within the industry with a "sweetie attack" or to live a lie if it could bring her closer to becoming an idol. Her desperation to achieve her dream made her always overdo things in her jobs, which caused her to be fired a number of times, as well as constantly asking for reassurance of her cuteness from the Producer. This established her as one of the few idols with one of the sadder backstories.

In the tie-in Cinderella Girls Theater skits, Shin is introduced by Kiyora Yanagi. She likes Kirari Moroboshi, saying that her advice makes her feel sentimental as she gets older. When she goes to an arcade with the Producer, she gets him to play a co-op mode of the game. She thinks the two of them standing together and working together to the same goal is sweet. When he leaves to take a phone call, she is forced to play the game by herself and does surprisingly well for her age.

She views fellow idol Nana Abe as her 'senpai'. It is currently unknown whether she sees Nana as a senpai in regards of living a made-up life, as an ex-underground idol, or as a literal senpai of an alma mater, the latter further incriminating Nana's credibility as an eternal 17 years old alien. It could simply mean Nana is an idol for longer than Shin, however. She also sometimes reverses the syllables of 'senpai' and calls Nana 'paisen' instead. She is also close friends with Marina Sawada, who also comes from Nagano and is at the same age.

Song Discography


Trivia and Fan Culture


  • Shin is voiced as of July 31st, 2016 through [Everlasting Summer Paradise] SR card in the original Mobage game, as a result of placing ninth overall in the 5th Cinderella Girl General Election.
  • She is shown to enjoy drinking alcohol, especially cocktails and beer. Her favourite food is meat.
  • She is frequently shown to forget that Nana is a "minor", encouraging her to drink alcohol and stay out late together before being reminded by the Producer of Nana's alleged minor status.
  • She is close friends with Nana Abe, Miyu Mifune and Marina Sawada.
  • The "sugar" part of her name could be a reference to Satomi Satō, who has been nicknamed "Sugar-chan" due to her surname (which has the same Kanji spelling as Shin's).

Fan Culture

  • Due to a rather nonsensical video that became an instant meme on nico nico douga, Shin and Nana are often associated with the 1989 song "Be My Baby" by Complex.

Character Gallery


THE iDOLM@STER: Cinderella Girls Cards

THE iDOLM@STER Cinderella Girls: Starlight Stage Cards